16 Oct 2011

Victor Chandler – Branding

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The brief was to move the brand forward from its VC days, and play on the heritage behind the name Victor Chandler – one of the few eponymous gaming companies still in existence.

By adding Victor’s face to the logo, we wanted to create a recognition and build upon the familiarity that Victor currently has trackside at the races. With the aim to move the companies focus towards the lucrative football market, we wanted to almost unveil the man himself, and felt a very stylised silhouette worked well here. Whilst very aware of the heavy use of black as a brand colour, we felt a monochrome photoshoot would work with the existing guidelines, and also create quite a dramatic “Film Noir” feel as the man steps out from the shadows.

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