Sports Emails

On a weekly basis it was important for us to keep in contact with our sport customers. These were different styles for different sports. Some needed the latest odds, some were just information, but all had to have the same look and feel to give the customer the feeling of unity.

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Paddy McGuinness Emails

With our new casino advert going live today, we needed to make a whole host updates to reflect the new offers and promotions. These are three of the automated messages that are sent from the website.

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Football Emailers

Football is the most important sport in the betting calender. As such we spend a lot of time telling customers about all the deals we have on and the great prices and offers. It is our job to keep this creative fresh and interesting all year round.

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Nottingham Forest Prize Draw

As the shirt sponsor of Nottingham Forest we try to support the team as much as possible. This was an email shoot to anyone that has placed a bet on Nottingham Forest, and anyone registered in the Nottingham area.

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Special Events

Throughout out the sporting calender there are Special Events that we liked to make a big deal of. The main events we would cover were The Cheltenham Festival, The Grand National, and Goodwood. For each of these events we would have daily emails, and microsites to support the special offers and promotions we were running.

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Birthday Email

In another attempt to personalise the users experience, we decided to run an offer that consisted of a free £10 bet on your Birthday. We wanted to inject some humour in the copy and the imagery in this campaign.

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Raring to go…

This is an email that is to kick off the new premiership football with the first game of the season. The brief was to show the start or the beginning of the season in some way.

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A “Reel” deal for you

This is a cross sell email campaign for customers that have played on the sports book, to encourage people to play on the casino.

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Bet 2 Jet

Betfair were looking to run a competition to send two people to Las Vegas, they wanted the theme staying within there branding.

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