Life Is A Roller Coaster
We all know that life really is a rollercoaster. Barclaycard decided this is what life is all about and, if you have a barclaycard they are making payments simpler. Check out there new advert, I think this one could even top the previous one that had us all installing water slides in the office.
The Rollercoaster commercial, filmed in New York, uses a realroller coaster and 40 feet of track, along with CGI effects. Jake Jample’s shots were filmed in green screen and connected with footage filmed using Spydercam. See footage from behind the scenes here
Credits
The Rollercoaster campaign was developed at BBH, London, by creative director Adam Tucker, art director Szymon Rose, copywriter Daniel Schaefer and agency producer Olly Chapman.
Filming was shot by director Nicolai Fuglsig via MJZ with director of photography Alwyn Kuchler.
Post production was done at The Mill, led by creative director Angus Kneal, head of 3D Ben Smith. Editor was Rick Russell at Final Cut. Sound was produced by Parv Thind at Wave Studios.
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