14
Sep
2010
Birthday Email
In another attempt to personalise the users experience, we decided to run an offer that consisted of a free £10 bet on your Birthday. We wanted to inject some humour in the copy and the imagery in this campaign. So with the female version we went with a nice handbag and shoe combo. And with the male version we went with something more comical, a pair of socks.
This was something that we though would amuse people and also be a nice little touch of personalisation on the site.
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My name is Larry Eeles and I'm a Web Designer. I currently work for Victor Chandler as Head of Creative & Online. This is my online portfolio with sections of my work along side project that my team have created and produced.
