Bet 2 Jet
Betfair were looking to run a competition to send two people to Las Vegas, they wanted the theme staying within there branding. The competition was running across product, and was to fit in quite a few locations across the site.
The competition was side lined and the project was never used. Shortly after our meeting Betfair had a overhaul of its Branding and introduced more color and humor. It would be good to do this project again with that new branding in place.
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